• Hiking is the most popular sports activity in Switzerland.
    According to www.myswitzerland.com the popularity is increasing.
  • 44% of respondents to a study confirmed that hiking is one of their leisure activities. Three million people in Switzerland are hiking regularly when aggregated to the Swiss population.
  • The average duration of hiking tours is 3 hours.
  • The average elevation of hiking tours is 500m.
  • An increased popularity was noticed in particular in the age groups below 30 and between 30 – 40 years.
  • Many people turn off their mobile phones during hiking to enjoy nature undisrupted.
  • Most people bring their mobile phones for taking pictures and in case of emergencies.
  • A third of respondents chose hiking destinations based on photographs seen in social media.
  • The average hiker spends CHF 860 a year on the activity; Investments on equipment not included.